Product Marketing Manager

Headquarters: Remote - Canada

Who we are

At Mediafly, we help the world’s top revenue teams work smarter and achieve measurable impact. Our platform brings together sales enablement, content, and performance insights so sellers have the coaching, tools, and intelligence they need to succeed. By weaving value selling into every workflow, we empower teams to accelerate deal cycles, boost win rates, and prove ROI.

For you, that means joining a company where innovation meets purpose—where your work helps businesses deliver more meaningful buyer experiences and drives results that truly matter. You’ll be part of a collaborative, growth-focused team that values expertise, creativity, and human connection.

Mediafly is seeking a Product Marketing Manager to play a key role in driving the success of our Go-To-Market (GTM) teams. You’ll shape GTM strategies to drive inbound and outbound demand by crafting compelling customer-centric messaging, creating product pricing/packaging, launching product releases and features, managing analyst relations and announcements, conducting market research and competitive analysis, and creating enablement materials to drive pipeline deal progression and support our sales and customer growth teams.

• This role reports into the VP of Growth Marketing.
• Responsibilities of a Product Marketing Manager :
• Dedicate yourself to staying close to the customer and partnering with the Sales and Customer Success teams.
• Develop customer-centric messaging and positioning that clearly communicates the value of our platform.
• Create and manage product launch plans, ensuring seamless execution across Marketing, Sales, and Customer Success.
• Drive customer engagement and advocacy programs, including case studies, testimonials, and community initiatives.
• Own and optimize social, digital, and content marketing strategies to attract and nurture leads.
• Partner with cross-functional stakeholders to develop targeted campaigns, including email, paid media, and organic channels.
• Manage and optimize the website, landing pages, and conversion funnels for maximum lead capture.
• Develop sales collateral, pitch decks, and battle cards to empower sales teams.
• Conduct market and competitive research, delivering insights that sharpen our Go-To-Market strategy.
• Collaborate closely with Product & Sales to ensure alignment on messaging and positioning.
• We'd love to work with you if you have the following:
• 3+ years of Product Marketing experience in B2B SaaS, preferably in Martech or Sales Enablement
• You are proactive and action-oriented, with a strong drive for experimentation. You find creative, resourceful ways to learn, adapt, and improve; "being scrappy."
• Proven experience in a fast-paced startup environment
• Strong background in customer & product marketing
• Deep understanding of digital marketing, lead gen, and marketing communications
• Experience with social, email, content, and digital marketing strategies
• A data-driven mindset—comfortable with marketing analytics & optimization
• Ability to work cross-functionally with Sales, Product, Customer Success, and Marketing teams
• Exceptional writing, storytelling, and communication skills
• $95,000 - $100,000 a year

At Mediafly, we are committed to fostering pay equity and transparency, which are essential to creating a fair and inclusive workplace. We believe that clear and open compensation practices help build trust and ensure that all employees are compensated fairly for their contributions. The specific salary offered for a role will be determined by a variety of factors, including your individual skills, experience, geographic location, and other relevant considerations.

Mediafly is an equal opportunity employer, which means we do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome people of different backgrounds, experiences, abilities and perspectives and encourage all interested individuals to apply.

• Thanks to our commitment to employee experience, Mediafly has been recognized as a Best Place to Work from Crain's, Inc. and BuiltIn.
• Mediafly is a fully distributed company with an HQ in Chicago, IL.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

• To apply: https://weworkremotely.com/remote-jobs/mediafly-product-marketing-manager