Global VP Marketing/CMO

Responsibilities

• 1.Define objectives for the Marketing function in partnership with the senior leaders of the organization and of the leadership team
• 2. Drive implementation / execution of Marketing strategies and tactics to achieve key results as set on a quarterly and annual basis
• 3. Empower Marketing team leads across the business units to succeed in their roles and deliver commercial outcomes across our product suite
• 4. Empower our Local and Community Management teams to grow the addressable market for our products and the overall CoinMarketCap ecosystem
• 5. Instill a culture of practice, performance, and data orientation through consistent project management across social media, web, chat, content, and video assets
• 6. Support and enable the Brand and PR teams to tell a compelling and coherent narrative about CoinMarketCap and the role of the company and its products in the emergence of the decentralized web

Requirements

• 1. 10+ years of experience in technology, financial services, or fintech companies, of which 5 was focused on a leadership or management role in a Marketing function
• 2. Demonstrated track record of delivering on growth metrics, such as web traffic, leads, client conversions, and revenue generation
• 3. Understanding of how to manage a complex portfolio of products with multiple brands, customer audiences, and conversion funnels
• 4. Experience managing to a budget and making trade-off decisions between marketing programs, based on quantitative analysis and product outcomes
• 5. Strong project management capability and detail orientation
• 6. Experience growing passionate user or developer communities in order to catalyze market adoption of technologies
• 7. Ability to effectively manage a complex, remote-first team with a diverse set of backgrounds, opinions, and working styles
• 8. A collaborative approach to working with senior stakeholders with a variety of reasoned views and expectations
• 9. Ability to leverage a professional network to achieve business objectives, and grow the team as the business matures

Originally posted on Himalayas