Social Media Manager

Responsibilities

Content Strategy & Development

• Develop and implement comprehensive social media strategies aligned with overall marketing and business objectives.
• Create, curate, and manage engaging content (text, image, video, etc.) across various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube).
• Ensure all content reflects the brand's voice, guidelines, and visual identity.
• Stay up-to-date with the latest social media trends, tools, and best practices to continually optimize content performance.

Post Scheduling & Publishing

• Plan, schedule, and publish daily content across all social media channels using scheduling tools.
• Optimize posting times for maximum reach and engagement.

Engagement & Community Management

• Actively monitor social media channels for comments, messages, and mentions.
• Respond to comments and inquiries in a timely, professional, and on-brand manner.
• Foster an active and positive online community, encouraging interaction and discussion.
• Identify and engage with key influencers and brand advocates.

Analytics & Reporting

• Track, analyze, and report on key social media performance metrics (e.g., reach, engagement, conversions, follower growth).
• Use insights from data to identify opportunities for improvement and adjust strategies accordingly.
• Provide regular reports to stakeholders on social media performance and ROI.

Brand Voice & Consistency

• Maintain and evolve a consistent brand voice and tone across all social media communications.
• Ensure brand messaging is cohesive and effective in achieving marketing goals.

Skills Required

• Proven experience in AI and content strategy.
• Exceptional understanding and application of brand voice across diverse platforms.
• Proficiency with social media scheduling and management tools.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Demonstrated success in driving online engagement and building communities.
• Excellent written and verbal communication skills.
• Ability to multitask, prioritize, and manage time effectively in a fast-paced environment.
• Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Knowledge of SEO principles related to social media content is a plus.
• Salary: $8-$10/hr Originally posted on Himalayas