Marketing Manager

About Us

CRAFTSMAN+ is breaking the mold and redefining how creativity happens. We are a global team of creators and technologists building tools that help brands and teams produce world-class creative faster, smarter, and at scale.

Recognized by Inc. 5000 and Deloitte Fast 500 as one of the fastest-growing companies in the U.S., CRAFTSMAN+ operates at the intersection of creativity and technology. Alongside our SaaS platform, we deliver high-impact creative services across interactive playables, rich media, and video for some of the world’s most iconic brands, including Nike, Microsoft, Wizards of the Coast, and Niantic.

• By combining powerful technology with expert creative execution, we help teams plan, streamline, optimize, and automate the creative process from start to finish.
• Our mission is simple: empower creativity through the perfect balance of human craft and technology.

Learn more at www.craftsmanplus.com

About the Role

• We're looking for a Marketing Manager to take real ownership of how CRAFTSMAN+ shows up in the market.

This role blends strategic thinking with hands-on execution. You'll help shape campaign strategy, go-to-market plans, and brand positioning but also you'll be the one writing the email, scheduling the post, and pulling the performance data.

• You'll be building the marketing function, with direct visibility into how your work drives awareness, engagement, and pipeline for both our SaaS platform and creative services.
• This is the right fit for someone who wants to build. You're organized and execution-driven, but you also think critically about the strategy.

What You'll Own

• These are your core responsibilities
• Campaign execution: Plan, launch, and optimize integrated marketing campaigns aligned with company growth goals, from concept through performance analysis.

Content creation: Write blog posts, articles, email campaigns, social media copy, and lead magnets that drive organic traffic and position CRAFTSMAN+ as a thought leader in ad tech and creative technology.

• Sales enablement: Develop case studies, one-pagers, pitch collateral, and campaign materials that help close deals and generate new leads.
• Email marketing: Build and manage nurture sequences end-to-end — writing the copy, segmenting audiences, scheduling sends, and analyzing results.
• Website & SEO: Manage and maintain the company website — updating content, improving SEO, and ensuring everything stays current and on-brand.
• Performance & analytics: Track, analyze, and report on campaign performance. Identify insights, spot opportunities, and recommend what to double down on (or cut).

What You Bring

Required

• 3-5 years of marketing experience , ideally in ad tech, martech, SaaS, or a related digital ecosystem.
• Hands-on experience creating content and executing campaigns: it’s not your first rodea!
• Experience with marketing tools and platforms: analytics, email marketing, social scheduling, and CRM software (e.g., HubSpot, HighLevel, Salesforce).
• A data-aware mindset — you understand how marketing performance connects to revenue and can speak to metrics confidently.
• Comfort operating in a fast-paced, evolving environment where priorities shift and the team is lean.
• Proven experience working within technology and/or SaaS companies, with a clear understanding of how marketing supports product-led or sales-driven growth.
• Experience defining and shaping marketing strategy and brand positioning, not just executing campaigns — you can connect messaging, audience, and market insights into a cohesive narrative.

Nice to haves…

• Working knowledge of the ad tech landscape (DSPs, publishers, creative technology, mobile, or performance marketing)
• Familiarity with basic design tools (Canva or similar) and AI-powered marketing platforms.
• Experience contributing to demand generation, brand marketing, or partner marketing programs.
• Comfort with short-form video creation or willingness to learn.

What You'll Get

• Real ownership from day one — no red tape, no waiting for permission. Your ideas go from whiteboard to market.
• Brand-name clients — your work will support campaigns for some of the world's most recognized brands.
• Growth potential — as the company scales, this role has a clear path to senior marketing leadership or team management.
• Creative freedom — you'll work alongside talented creators and technologists who care deeply about craft.
• A collaborative, no-ego team that values initiative, creative problem-solving, and getting things done.
• Build from scratch — you'll shape the marketing function, not inherit someone else's playbook.
• Competitive salary and the flexibility of a remote-first culture.

Compensation

• Location: Remote
• Employment Type: Independent Contractor (1099)
• Compensation: $60,000 – $80,000 USD annually, depending on experience
• How you'll work: You'll report directly to the CEO and work closely with creative services, sales, and product: a small, fast-moving team where your work will be visible and your input will matter.
• What we offer: Unlimited PTO which is a huge plus and a budget for professional growth.
• CRAFTSMAN+ is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.